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Augmented Reality

In-house Development

Augmented reality – the blending of real and digital world. We have dedicated an in-house project to this topic to explore possibilities of creating compelling augmented reality projects. This example shows the use of markers, which create a virtual space in combination with an iPad’s camera image. The digital content adjusts itself automatically according to the position of the iPad, always keeping the right perspective and thus creating a perfect illusion. In this case, a virtual car could be driven across a real table.