Nach oben

Digital Exhibition Concept for WABCO at IAA Commercial Vehicles 2016


WABCO is a world leading manufacturer of driving control systems of any kind. To visualize the vast portfolio on their stand at IAA Commercial Vehicles 2016, we were commissioned to create a comprehensive digital media concept. We had to pull out a few tricks and utilized both Unity and Ventuz to realize a multitude of interactive installations.

Across the entire stand, visitors could find touch-applications that illuminated different aspects of the company’s business endeavors. We achieved a maximum of versatility by using different technologies, among them a transparent T-OLED-display, for which we programmed a custom light control software that allowed us to emphasize the object behind the screen and thereby underline its transparency. Another application focused on autonomous driving and was displayed on a 4K InGlass touchscreen. Here the task was to break down a complex technical subject into its central points and visualize it in an understandable manner. A third interactive setup included a physical button which allowed users to simulate different brake applications that were then made visible on a screen.

The main topic of the WABCO stand, however, were driver assistance systems. To allow the visitors to really experience these systems, we created a virtual truck driver’s cab, where visitors could take a seat in front of a 4k 65” display. We also provided two VR headsets for an even more realistic experience. The audience was presented with a selection of scenarios which explained the different WABCO solutions in more detail. A surround sound system with bass shake technology set the floor into vibration and served for a driving experience across all senses. Additionally, we also created content for the large LED video wall and a number of digital signs that were scattered around the stand and provided a visual framework.